Secondary desk research
Our experience is that clients too often rush to commission new research before fully understanding the data and insight freely available from public sources or indeed from previous research commissioned in-house.
We save clients time and money by compiling and interpreting the implications of both public and 3rd party proprietary data sources either as a standalone project or as a basis for commissioning further, better-focused primary research.
We are familiar with the rich public data sources of national statistics agencies and international agencies such as the UN, World Bank and EU.
We combine analysis of this public data with insight from existing proprietary research to create compelling narratives and recommendations for action.