Market segmentation

market-segmentationWe have experience in a wide variety of markets and industries.

We can combine published data with insight on demand potential from research data to size the current and potential opportunites offered in particular markets and sectors.

We can undertake market segmentation using formal, statistical approaches or more subjective, judgmental approaches.

Our recommended approach is always driven by a focus on identifying customer segments which are accessible and practically relevant for communication, branding or channel delivery.