Customer / non-customer profiling

customer-profilingA focus of our research and secondary analysis is often providing a complete, rounded understanding of key customers.

Increasingly our clients are trying to understand their customers’ attitudes and behaviours not only in their own markets but also in other markets competing for the same spend.

We can combine a direct analysis of market specific purchase profile and transactional behaviour with a wider, more contextual understanding of the customer and his/her peer group.

Often even more importantly, we can also provide a detailed profile of the people who are not your customers. It is by understanding rejector attitudes and behaviours that organisations can increase penetration and grow market share.

We combine analysis of this public data with insight from existing proprietary research to create compelling narratives and recommendations for action.