Market forecasting

market-forecastingWe have a particular expertise in the construction and interpretation of historic trend data – whether economic, social, behavioural or attitudinal.

Our trend analysis makes sense of historic data series in an easy and accessible way. We plot and chart the data to highlight structural and seasonal patterns and important discontinuities which mark a step change in behaviour.

Crucially we focus on the correlations and causal relationships between trend series to understand not only the direction of change but the factors underlying and driving that change .

We use this analysis to provide market forecasts as a guide to product, brand and strategic planning.