The journey from “what if…” to freshers’ week in the UK

IHE Customer Journey Headline ReportThe decision to study internationally is a very complex process and as our recent study shows it can start some time in advance of the beginning of the actual course. We asked international students enroled in a UK higher education institution about their motivations and influences on the decision making process and wanted to find out why they choose the UK and what they hope to get out of the experience.

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